B-to-B Events

B-to-B Events

January 28, 2010

The Giving Experience: Nonprofits Find Success in Event Marketing

EVENT MARKETERS have heard all the myths. Events can’t generate the revenue needed to cover their costs. Events are just for brand building maybe product launches—output investments that don’t contribute much to the bottom line. But what if one of the toughest money making models—nonprofits—could find significant fundraising success in the form of an event...

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January 28, 2010

Women in Event Marketing: Litzow

Who she is: Litzow is charged with ensuring that SAP’s 3 000-plus annual events offer a consistent brand and customer experience throughout the world. Those events range from large customer conferences such as Sapphire which in May attracted 15 000 attendees in Orlando and another 10 000 in Berlin to Tech Ed conferences for developers...

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January 28, 2010

Magic Moments

Fact: Photo activation is certainly no spring chicken in the event space.

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January 28, 2010

Enticing Partners to Sign On

The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing...

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January 28, 2010

How to Make Events Greener

LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to...

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