B-to-B Events

B-to-B Events

January 28, 2010

At Unconferences Attendees Ditch Scheduled Sessions and Make Up Their Own

You’ve labored over the schedule planned high-energy breakout sessions designed fun networking opportunities made sure to break the speakers up into tight 20-minute segments and punched up the entertainment. But ask attendees what they love best and all they can think about is the snack break. Jeez. Fear not seminar warrior. There’s a way to...

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January 28, 2010

Making a Trade Show Presentation Sing

Trade show presentations tend to fall into three categories. On one end of the spectrum are the flashy eye-catching theatrical presentations that set tongues wagging but say little about the brand’s product or service featured in the booth. On the other end is the straightforward product shill which gets to the point but leaves attendees...

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January 28, 2010

Measuring Success at Internal Events

Some events like sales-based programs or sampling-focused initiatives are easier to measure than others. But it can be particularly difficult to determine the ROI of an internal event or initiative where the objective is often delivering a message or product knowledge. But just because it’s tricky doesn’t mean it’s impossible. In fact some of the...

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January 28, 2010

Guerrilla Marketing 101 for B-to-B Marketers

Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making...

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January 28, 2010

The Psychology of Experiences: Mastering All The Senses

A neuroscientist a color expert and a feng shui master walk into an event... When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

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