B-to-B Events
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freeman’s A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The exhibits were...
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there...
Event Measurement: EM and EMMC Extend Partnership
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of...
Company Rock Stars
In the age of influencers, companies are leaning into influence, showcasing their leaders, their people, and becoming more public-facing, all to help their target audiences (internal and external) feel more connected to the brand. Indeed, it’s the company rock star era, with luminaries like Richard Branson having helped pave the way. “People want to consume...