B-to-B Events
Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New York Fashion Week (NYFW), drawing a trendy celebrity audience and plenty of media attention for the launch of...
Women in Events 2023: A 15-Year Retrospective
In 2008, Event Marketer published its first-ever Women in Events special report, highlighting 20 women shaping the world of experiential marketing. The feature offered an in-depth look at women’s career trajectories in the industry through the years, while tackling some hard questions about the salary divide, the old boys’ club, the glass ceiling, taking risks,...
Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven...
Ideas: A Roundup of Top Experiential Exhibit Trends from 2023
As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits...