B-to-B Events

If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with […]

After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the […]

Held every three years, CONEXPO-CON/AGG 2026 brought together more than 140,000 construction professionals from 128 countries to the Las Vegas Convention Center and Festival Grounds. The trade show, which ran March 3-7, featured the latest in construction equipment, emerging technologies and solutions for the job sites of the future.  EM couldn’t resist donning our hard […]

In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations.   An Activation Hype Person Last July, Celsius enlisted […]

Letting go and trusting the process can be hard for event profs, particularly those who identify as Type A, but Melissa Vilders says they’re essential habits to managing the chaos and stress that events can produce. Over the course of her 15-plus-year career in event marketing, Vilders, director-events strategy and experience for SAP Global Events, […]