Conferences

April 2, 2018

Programming SXSW: Dell Speaks to Creators with Story-Driven Demos

Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers and storage, and beyond. For its six-day event program at SXSW in Austin, March 10-15, the brand focused on its creative audience with a program that aligned with each phase of the festivals, including film, music, technology and innovation, and...

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March 30, 2018

With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW

It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel...

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March 15, 2018

Inside HSBC’s Modern Lounge and Event Space at Davos

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...

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October 11, 2017

AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...

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