Case Study Archive - Page 58 of 332 - Event Marketer
Consumers Sample Coke Zero Sugar in Isolation Tanks
When Coca-Cola altered the formula of its Coke Zero product, fans weren’t having it. They took to social media in droves to share their contempt for the change. But, confident in the quality of its new beverage, Coke Zero Sugar, the brand accepted this challenge head-on, embarking on a nationwide sampling tour to persuade millennial-aged...
LG’s Pop-up ‘Cinema House’ Offers Sensory Screenings
There’s nothing quite like watching a movie or TV show from the comfort of your own living room, but for most, the technology and the atmosphere at home can’t quite compare with a true cinema experience. To prove to consumers that it could bridge that gap with its cutting-edge OLED televisions, LG partnered with Dolby...
Samsung Leverages Immersive Retailtainment Strategy
Samsung added some slick devices to its Galaxy portfolio, so rather than let them sit static on store shelves, the brand placed them directly into the hands of consumers at six Samsung Galaxy Studios located across the U.S. to drive consideration and purchase intent. High-profile launch events celebrating the opening of each venue kicked off...
Siemens Hypes Smart Ecosystem with a Concept Mall
Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products...