Archives: Case Study

NBA All-Star Weekend tends to be a slam-dunk for endemic sponsors like sports drink and athletic apparel brands, but for Mtn Dew Kickstart, finding a way to authentically insert itself into the conversation around basketball culture proved to be a challenge. So the up-and-coming mid-calorie beverage brand created the Closer Than Courtside experience, a series […]

Vera Bradley and its array of feminine bags, apparel and travel items are often coveted among young girls, teens and moms, but there’s a disconnect when it comes to college-age women and their ability to transition from high school gear to age-appropriate items for their day classes and nights out. Combined with the brand’s desire […]

It’s the classic homeowner dilemma: having all the ambition in the world to dive into home improvement projects, and none of the skills necessary to complete them. Millennial-aged homeowners, especially, have the drive to tackle difficult DIY tasks, but according to a recent survey, 28 percent consider themselves novices in the space. To help alleviate […]

The sheer volume of credit card options available these days is enough to make your head spin, so when a consumer finally settles on one, they want to know it’s worth the commitment. It’s a fact not lost on Capital One, which leveraged the biggest music event series of the holiday season, the iHeartRadio Jingle […]

When Swedish Fish began tossing around ideas for a sampling campaign that encouraged consumers to embrace their eccentric side, the quirky brand knew a typical venue wouldn’t do. The solution was drawn from an insight that visitors at U.S. aquariums enjoy taking playful selfies in front of exhibits featuring odd-looking fish. Linking its fish-shaped candy […]