Archives: Case Study

There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for […]

In this day and age, if you’re preparing to launch a new pair of kicks, you better have your head on straight and your laces tied tight. Sneakerheads are a discerning bunch, and when it comes to shoe drops, they’ve come to expect the highest-caliber experience a brand can offer. So when Under Armour set […]

Dove Men+Care has been a frontrunner in the men’s grooming market since its debut in 2010. When the brand developed its first-ever line of nature-inspired products, maintaining its position in the category was just as critical as driving awareness and trial for its new “Elements” collection. Recognizing that a standard launch event wasn’t going cut […]

The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning […]

Ahhh…cotton. It’s the fabric of our lives and formerly the star of various pop-up shops, mall programs and e-commerce take-overs. But in 2017, Cotton Incorporated wanted to make a bigger impact by simplifying the consumer purchase journey and positioning both the brand and the fiber as relevant and on-trend. The solution? The 60 Second Fashion […]