Archive

Archives: Case Study

  • edta-2018_best-consumer-environment_silver_nike

    Nike Builds a Futuristic Workout Facility for ‘Just Do it’ Campaign’s 30th Anniversary

    WHY THE JUDGES LOVE IT: Nike marked the 30th anniversary of its iconic Just Do It campaign with Just Do It HQ, a 21,582-square-foot futuristic facility in Hollywood that offered indoor-outdoor gyms, locker rooms, a media studio, a recovery center complete with cryotherapy, infrared light therapy, massage, NormaTec compression boots and electromagnetic pulse therapy. And… […]

  • Consumers Play Characters in HBO’s Immersive “Westworld” Experience

    THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated […]

  • edta-2018_best-b2b-environment-heineken_bronze

    Heineken Trades the Convention Center for Black Box Theater

    WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters […]

  • edta-2018_best-b2b-environment-microsoft_silver

    Microsofts Expo was a hit for social activity

    WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were […]

  • edta-2018_best-b2b-environment-google_gold

    Google ‘Humanizes’ its Cloud Next Conference

    THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces, […]