Consumers Play Characters in HBO's Immersive "Westworld" Experience

Consumers Play Characters in HBO's Immersive "Westworld" Experience - Event Marketer

Consumers Play Characters in HBO’s Immersive “Westworld” Experience

Case Study Details

Brand: HBO

Agency: GIANT SPOON MYCOTOO GLASS EYE KITTER FILMS

Awards: EXPERIENCE DESIGN AWARDS — BEST CONSUMER EVENT EXHIBIT/ENVIRONMENT

THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base…

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