Consumers Play Characters in HBO’s Immersive “Westworld” Experience

By

THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base…

Popular

  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  3. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  4. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  5. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  6. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  7. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  8. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  9. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways