Archives: Case Study

“Hey Google, which brand turned its CES activation into a citywide experiential marketing blitz?” Here is the answer: The technology behemoth couldn’t be missed at this year’s show, from the Las Vegas Monorail, to its 6,000-square-foot “playground,” to activations in more than 150 partner booths. The brand’s Sin City takeover was designed to demonstrate how […]

At the 2017 Internet of Things World Forum, Cisco seized the opportunity to showcase the evolution of technology and get the c-suite executives who gathered for the exclusive event thinking about the future of IoT. To make it happen, the brand built a tech-centric world featuring everything from a robot concierge to an LED light-up […]

Pinterest is a platform built for discovery, so to immerse the advertising and marketing bigwigs that attend Cannes Lions in its offerings, the brand created a physical manifestation of how the platform operates. Taking over a mile-long tract, Pinterest encouraged attendees to explore its platform via demo kiosks, a curated gallery of Cannes-themed objects, an […]

Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge […]

Dating app Bumble, where women make the first move, only existed as a digital experience until Bumble Hive NYC arrived, a live, experiential pop-up space in the SoHo neighborhood of Manhattan that brought together thinkers, artists and entrepreneurs to celebrate the empowerment of women across relationships, tech and education. The Hive’s design naturally had the […]