Case Study Archive - Page 57 of 332 - Event Marketer
Welch’s Launches Snack Product with a ‘Tasting Room’
How do you convince sophisticated millennials that your natural, fruit-based snacks are worthy of their discerning taste buds? Host a mobile sampling experience with all the style and cachet of a modern wine tasting. That was the premise behind the launch of Welch’s Nothing But the Fruit (N.B.T.F.) product. In an effort to boost awareness...
Miller Lite’s Taste Tests Target Young Beer Drinkers
It seems like every time you turn around, a new craft beer has entered the market, and when it comes to light brews, Bud Light tends to dominate the bar scene. To differentiate its brand among the vast options available to consumers and prove that its product offers more taste and fewer carbs and calories...
Lexus Activates an On-Demand Press Conference
The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many auto shows, major brands are given 15-minute time slots on press day to deliver their messaging to the media. But...
Ford Transforms Auto Show Attendees into Movie Stars
The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity...