Case Study Archive - Page 53 of 332 - Event Marketer
Oculus Recreates its ‘Campus’ at Game Developers Conference
THE SETUP: Taking a page from disruptive Silicon Valley tech company “campuses,” Oculus by Facebook at the Game Developers Conference created Campus Oculus, a space for developers to reimagine how they “live, work, and game” in the context of VR. The 60-foot by 100-foot double-decker exhibit looked and felt like an energetic tech campus with...
Absolute Elyx Samples its High-end Spirit from a Sparkling Mobile Bar
WHY THE JUDGES LOVE IT: Absolut Elyx’s brand identity is luxurious. Its sparkling mobile bar, that could serve up to 1,000 people at any stop, certainly did the trick in positioning it in the high-end spirits space at lifestyle events across the country. Anything that was metal on the truck was wrapped in copper, from...
Applegate Rings in the Holiday Season with a Bacon Sampling Tour
WHY THE JUDGES LOVE IT: Applegate launched a seven-city holiday tour to sample bites made from its organic bacon, traveling from Florida all the way up to New York City’s Radio City Music Hall. The vehicle had a fully functioning kitchen with a menu by celebrity chef Ian Knauer that included items like Applegate bacon...
Uber Wines and Dines Influencers on a Restaurant on Wheels for the new Visa Card
THE SETUP: To demonstrate to a group of power users and frequent riders the new Uber Visa card and its four percent cash back on dining offer, Uber built a restaurant on wheels and invited Alex Guarnaschelli, a New York City chef, “Iron Chef” and Food Network judge to create neighborhood-inspired meals. After responding to...