Archives: Case Study

WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on […]

THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood […]

WHY THE JUDGES LOVE IT: Taco Bell went after Gen Z at VidCon with an Instagram-worthy sampling bar of a new frozen beverage called Fantasy Freeze. Not only did attendees get to taste the freeze and customize it with a variety of toppings, they then got to take a video selfie of their creations in […]

WHY THE JUDGES LOVE IT: Some exhibits go for function, others for maximum exposure. Rubrik went with the latter, creating an art installation for a booth that integrated 500 suspended beams that emerged from the back wall to create a live-wired canopy. The beams were internally lit and programmed to undulate in unison, creating waves […]

THE SETUP: The Sleep Number 360 bed isn’t just an adjustable bed—it’s a smart bed. It includes biometric sleep tracking technology. It identifies and warns of a heart attack symptoms and detects sleep apnea. It’s a glimpse into the future of health and wellness and at the Consumer Electronics Show, Sleep Number built a small […]