Case Study Archive - Page 48 of 332 - Event Marketer
Oath’s inspiration to DNA
WHY THE JUDGES LOVE IT: The directive for Oath’s CES appearance was to create a mobile-first environment for high-level business meetings—and it did so with the “Helix.” Inspired by a strand of DNA, the 320-square-foot spiral structure featured 192 mounted tablets across its surface. Guests stepped inside and used a custom-built app to explore Oath’s...
Instagrams new activation turned Instaglam
THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and...
Duracell and Canadian news magazine Maclean’s fly past boundaries
WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The...
FX series “Legion” lets attendees see the world through the leader characters point of view
WHY THE JUDGES LOVE IT: The psychedelic art installation echoed a key theme in season two of the FX series “Legion”—“A sane man in an insane world.” Attendees explored a visual representation of the lead character’s powerful, fractured mind—culminating in a 16-foot-tall chamber in which guests were fully immersed in a short film by visual...