Duracell and Canadian news magazine Maclean’s fly past boundaries

By
edta-2018_best-use-of-single-tech-b2c_bronze_duracell

WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming…

Popular

  1. The Brief: Pit Stains and Mobile Cheese
    Pop-Ups

    The Brief: Pit Stains and Mobile Cheese

  2. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  3. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
    Conferences

    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  4. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  5. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  6. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  7. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  8. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  9. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Sponsorships

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans