Archives: Case Study

WHY THE JUDGES LOVE IT: TOTO created a showroom of private bathrooms featuring its Washlet product, an electronic bidet, where attendees learned about its features from an animated holographic character by the name of “Shizukun.” Triggered by a motion and door-sensor system when the consumer entered the bathroom, the story told by the childlike blue […]

WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street artists to musicians to photographers. Consumers test drove a Mercedes-AMG GT R through a 4D virtual reality experience including smells, wind and visual triggers. And an […]

THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small […]

WHY THE JUDGES LOVE IT:  With the goal of clarifying the role of artificial intelligence in healthcare and humanizing a technical subject for radiologists and healthcare providers, IBM created three separate areas for attendee education: theater-style presentations functioning as an overview, demo kiosks featuring real-life applications of AI in healthcare, and private meeting room spaces […]

WHY THE JUDGES LOVE IT: The entire exterior of Munchkin’s exhibit was wrapped in vacuum-formed panels featuring LED video tiles—100 feet of them—that showcased an adaptation of its animated campaign film “Miracles.” Portions of the film, which interprets the world through a child’s imagination, along with animated animals that are featured on the cups, were […]