Case Study Archive - Page 45 of 332 - Event Marketer
NBA’s official healthcare partner, Kaiser Permanente makes a swish
WHY THE JUDGES LOVE IT: As the NBA’s official healthcare partner, Kaiser Permanente wanted to get consumers’ blood pumping for its All-Star Weekend sponsorship. Enter: Be Like Steph, a digital three-point shootout game that let fans step in front of a screen and into the shoes of NBA icon Steph Curry. Infrared motion-tracking cameras created...
‘The Hangar’ helps the Air Force get new recruits
THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to...
BMW car at Coachella was a photo op for many
WHY THE JUDGES LOVE IT: BMW i’s brand aligns well with Coachella’s forward-thinking attendees, so the automaker documented the journey it takes to the festival while highlighting its vehicles. The brand sent a festival headliner and 17 influencers, all driving custom-wrapped i8 or i3 models, on a content creation excursion that celebrated music’s power to...
Ford lets attendees star in their own movie
WHY THE JUDGES LOVE IT: At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes”...