Archives: Case Study

WHY THE JUDGES LOVE IT: USAA is known for its long-term support of the legendary Army-Navy Game. So to elevate its sponsorship activation, the brand gave fans a chance to virtually participate in a rare experience—parachuting into Lincoln Financial Stadium on game day. Using 360-degree footage captured from an actual Navy jump, USAA created a […]

WHY THE JUDGES LOVE IT:  Alcon, a medical company specializing in eye care products, knocked the socks off of doctors and staff alike at the American Academy of Ophthalmologists with the Virtual Eye Experience Academy, a VR experience that delivered various curriculums for learning the anatomy and physiology of the eye. Launched alongside a virtual […]

THE SETUP: Space exploration has come a long way since NASA launched the Apollo program in 1968, yet only 12 Americans have walked on the moon over the last 50 years. Samsung aimed to (digitally) change that while inspiring the next generation of astronauts via its hyper-realistic “A Moon For All Mankind” virtual reality experience. […]

WHY THE JUDGES LOVE IT:  When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception […]

WHY THE JUDGES LOVE IT: Lyft and Uber are constantly vying for mindshare in the rideshare category. For the Grammys’ 60th anniversary, Lyft set out to show consumers why it was more playful than its rival. The brand turned to its lifeblood, its cars, to deliver tech-infused mini concerts that leveraged the horns, wipers, alarms, […]