Case Study Archive - Page 319 of 332 - Event Marketer
Bombardier Designs its Own Spin on ‘Flight’
At aviation shows, displays that play off of the concept of wings and flight are pretty standard. To make its National Business Aviation Association exhibit more dynamic and engaging, Bombardier enhanced a series of rectilinear architectural structures and aerodynamic spaces with large video walls. The effect gave the exhibit a sense of movement that uniquely expressed...
Cadillac Aces the High-Impact Event with Golf Hybrid
Building on a burgeoning experiential marketing trend, Cadillac is perfecting the art of using event marketing simultaneously for acquisition and retention. Case in point: Its Golf Innovation Clinics. The events offered a high-exposure, low-pressure environment for 1,000 participants a day—500 in the morning, 500 in the afternoon—who got up-close and personal with the cars, received...
Chefs and Test Drives Amp Up Cadillac’s Mall Tour
Cadillac’s Culinary Challenge put a new spin on the old mall tour. The ride-and-drive experience with culinary and lifestyle twists traveled to 14 luxury malls, spicing up the experience with test drives of Cadillacs and competing vehicles and a cause- marketing overlay. After a few years running the Culinary Challenge, Cadillac expanded on the competition between...
Cadillac Reaps the Benefits of Customization
Cadillac marketers know the importance of personalized experiences, and that knowledge extends to the automaker’s online presence. Cadillac gave its current owners and owners of competing vehicles a highly personal live and on- line experience that began with the Event Portal as a key touch point. Once an invited participant decided to take part in...