Archives: Case Study

American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of […]

The Chicago Bulls’ Derrick Rose won millions of fans during his first few years in the NBA—but nowhere were they more passionate than in the Windy City. Looking for a high-profile launch for the adizero Rose 2, Adidas capitalized on his popularity with a three-on-three basketball tournament in Chicago. The one-day live and online event […]

Radiation and oncology system provider Accuray kept its booth buzzing and sales channels full with a fully integrated program before, during and after its appearance at ASTRO, the American Society for Radiation Oncology’s annual trade show. The program needed to drive qualified prospects to participate in demos and help move prospects and customers up the sales […]

It will go down as the event that showed the industry how to combine dozens of best practices and the hottest event marketing trends into a single blockbuster campaign. And it proved that experiential marketing had the power to drive $1 billion in sales. The event, Call of Duty: XP, immersed fans in “Modern Warfare 3,” […]

For a series of high-end hospitality events in the South Florida market, Audi devised a new formula big on style and boldness while retaining a refined, focused approach. To help launch new models of its A6 and A7, the automaker’s South Florida dealerships teamed up for the first time ever to create two world-class events […]