Archives: Case Study

The Cannes Lions International Festival of Creativity, which takes place each June in Cannes, France, is the world’s leading celebration of creativity in communications, including the prestigious international annual Advertising and Communications awards. Now it will also be known for its use of the event app platform created by Eventbase, that let attendees connect with […]

Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts. Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of […]

AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and […]

Audi’s Motorsport Experience at the Petit Le Mans, an annual sports car endurance race in Braselton, GA, incorporated track sponsorship and hospitality, vehicle displays and regional and dealership events—all to drive home a message about the automaker’s ultra-lightweight technology. Race fans visited the public Audi Interactive Display, which housed Xbox gaming systems, historic Audi race […]

The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage […]