Archives: Case Study

Compuware’s global user conference was a virtual event that reached more than 30 countries, including India, Mauritius, Mexico and Sri Lanka. The biggest challenge was the ’round-the-clock schedule needed to serve up an event to par- ticipants on multiple continents, but Compuware was up to the task—and the company figured out some other tricks of […]

Costa Del Mar is a top supplier of sunglasses and gear for anglers, boaters and adventurers, and—with its support of nonprofits like the Coastal Conservation Association—has long been known for its environmental bent. But it was only recently that the company applied the eco-friendly approach to the construction of its trade show booth. With the […]

Camp Dirt promised 10 pairs of consumers a chance to experience a weekend of fun and filth at the C Lazy U Ranch in Granby, CO. The program played up Dial for Men’s tagline, “Get your dirt on. We’ll get it off.” Nine men and one woman were selected by a social media-driven sweepstakes and […]

Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought together 300 hired wine enthusiasts who made it their mission to make wine fun, generate sales and raise money for charity. The events were an opportunity […]

It’s tough to improve on the Brussels skyline, but that’s exactly what Electrolux Home Products did when it erected a distinctly modern temporary exhibit atop one of the city’s monuments. The cantilevered 30-ton pavilion appeared to be a life-sized piece of origami made from glossy white perforated paper, perched precariously atop an ancient city building. While […]