Archives: Case Study

With the introduction of 41 new storage and software products, it had been a record-breaking year for EMC, the IT service provider. To generate global media coverage around the accomplishment, and reinforce the company’s reputation as a global IT powerhouse, the company launched a campaign to break records that appeared in the Guinness Book of […]

Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a […]

Do-it-yourselfers can often be difficult consumers for brands to reach. Rather than fight their inherent non-commercial attitude, Pilsner Urquell decided to embrace the ethos. The brewer launched a competition to see which amateur home brewer could make the best Czech-style pilsner. The Pilsner Urquell Master Home Brewer Competition began by inviting home brewers in Chicago, New […]

Medical events are a big draw for doctors because they offer a chance to earn the continuing education credits necessary to maintain their medical licenses. They’re a big draw for exhibitors, of course, because of the chance to reach doctors—although doctors aren’t always open to commercial messages. Philips Healthcare found a solution to this age-old […]

For the South by Southwest Interactive, Film and Music Festival (SXSW) in Austin, Texas, Pepsi set out to drive consumer excitement and buzz in-market while positioning Pepsi Max as a progressive brand. To do that, the company designed the Pepsi Max @ SXSW Lot, an interactive consumer experience in downtown Austin that played host to […]