Case Study Archive - Page 318 of 332 - Event Marketer
Avon Sends Chairman on 16-Country World Tour
To mark the 125th anniversary of the company’s founding, Avon sent its chairman, Andrea Jung, on a marketing tour. Her mission: Meet with 125,000 of Avon’s independent sales reps face-to-face. The Believe World Tour encompassed stops in 16 countries and, although the events were similar, Avon made sure that each was tailored to the specific...
Allianz UK Borrows Sponsorship Assets for Mobile Tour
Allianz UK, one of the largest general insurers in the United Kingdom, used a mobile tour to inspire teamwork, communication and performance among its employees. The Team Allianz Live tour teamed up with 11 athletes the company sponsors, from retired Olympians to Olympic hopefuls, who represented the hard work ethos the company want- ed to...
Consumers Drive Ben & Jerry’s Summer Tour via Twitter
Ice cream brands have a decided edge when it comes to attracting consumers to their mobile tours—namely, ice cream. But when Ben & Jerry’s hit the streets of Los Angeles, Miami, New York City and San Francisco, the brand drew extra attention by letting consumers help direct the tour. Instead of plotting out every event...
Olympic Spirit Revs Up Sales for BMW
Even for the ultimate driving machine, it isn’t easy to stand out in the luxury automobile segment. And owner retention can be a particular challenge in a market full of worthy competitors. To show how its cars stack up against those rival manufacturers, BMW invited its existing owners to test-drive its 6 Series cars as...