Case Study Archive - Page 284 of 332 - Event Marketer
Corby In-Store Effort Promotes Camp Viejo Wine
Food and wine go hand in hand, and in a culturally relevant setting, both just seem to taste better, don’t they? To build awareness for its Campo Viejo wine while bringing a contemporary look and feel to the Spanish wine category, Corby Wine and Spirits activated in-store sampling at LCBO stores in Toronto, the greater...
Road Rally Highlights Volkswagen’s ‘Green’ Cred
To build its eco-friendly credibility among media and potential buyers, Volkswagen unveiled the Think Blue Spritsparathon in Germany. The initiative tied back to a global Think Blue campaign which was designed to promote environmentally-friendly behavior among VW customers. For the Spritsparathon events, the brand challenged the Volkswagen community to send in suggestions for reducing auto-related...
VW Transforms Spanish Resort into Up! Town
As Volkswagen prepared to unleash its new subcompact, the Up!, on Europe, the automaker wanted to get the buzz started. One key, of course, would be training all of its European sales personnel—a task VW set out to accomplish within a five-week period. So VW created a one-of-a-kind setting that would emphasize the car’s spirit and...
Skype Engages Lady Gaga Fans in its Product Suite
They say music is the universal language, so to promote its mobile suite of products among a global audience of youthful influencers and social connectors, Skype aligned itself with a world-class musician with 36 million Twitter followers, 60 million Facebook fans and her own proprietary social network on Littlemonsters.com—Lady Gaga. As official sponsor of her...