Archives: Case Study

The global youthful influencers and social connectors Skype was trying to reach via its sponsorship of Lady Gaga’s Born This Way Ball tour would probably agree that the star of this show was the branded microsite, skypeball.com, and the campaign’s social media tie-ins. Both offered organic opportunities for fans to learn about Skype’s social and […]

Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped […]

Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience, […]

Microsoft’s Picture Perfect Holiday program offered shoppers and airport travelers a shot at the Windows 7 platform—and a shot of Christmas spirit, too. The program’s objectives were to generate multiple trials, provide hands-on demos, promote the simplicity and utility of the new Windows and create an emotional connection that would lead consumers to shift their […]

To launch its free Nokia Music service, Nokia partnered with AT&T and Green Day to reach a targeted audience, create media buzz, generate consumer impressions and increase social chatter around the new platform. The strategy involved a social media campaign, a drive to the AT&T store in New York City’s Times Square, a live performance […]