VW Transforms Spanish Resort into Up! Town

By

As Volkswagen prepared to unleash its new subcompact, the Up!, on Europe, the automaker wanted to get the buzz started. One key, of course, would be training all of its European sales personnel—a task…

Popular

  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  3. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  4. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  5. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  6. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  7. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  8. Experiential Marketing Trend of the Week: Commiseration Activations
    Sponsorships

    Experiential Marketing Trend of the Week: Commiseration Activations

  9. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community