Archives: Case Study

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties. […]

“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international journalists loose on the streets of Southern California in Nissans as part of its one-month media blitz. Luckily, nothing did go wrong, […]

When you’re trying to convey innovation, PowerPoint is definitely not the medium to support the message. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments, so when it came time for its second annual Delphi Investor Day event, this year held at Cipriani 42nd Street in […]

The mechanical bull-style shoe may have caught attendees’ attention, but it was just one of many live+digital experiences at the Brooks Run Happy Island exhibit—part of a three-year program designed to get shoes into the hands (and on the feet) of consumers. Central to the 6,000-square-foot experience was an improved lead collection system (it had […]

Times Square may have seen it all in its 104-year run as the center of the known universe, but it’s never seen this. To reignite brand loyalty for its Star Wars products and build excitement for the TV launch of the series “Yoda Chronicles” on Cartoon Network, LEGO designed the Secrets to Reveal campaign. The […]