Case Study Archive - Page 259 of 332 - Event Marketer
IFT Expo’s Widget Builds Customized Attendee Agendas
For the Institute of Food Technologists 2012 Annual Meeting and Food Expo, the IFT wanted to expand its attendee base and help exhibitors boost ROI, so it deployed the ChirpE attendee acquisition widget. The widget was posted on exhibitors’ listing pages and home websites and allowed attendees to find and meet exhibitors that they were...
Forum Events’ System Makes Networking a Breeze
Forum Networking Events creates one-to-one meetings between buyers and sellers. Data collection in advance of the meetings is crucial to success because the attendees need to be able to select appropriate partners. Once data is collected through the registration process, it has to be organized so that the attendees’ itineraries match their requests. To accomplish...
Monster Deploys a Virtual Host for Registration
Monster’s annual Global Sales Conference, this year with the theme “mPower,” is one of the brand’s most important events of the year. To get the information about the event out to attendees that they needed to know, both before and during the conference, Monster deployed an all-new software by TBA Global called EventO to manage...
Medco Zeroes in on Target Attendees and Tracking
Medco/Express Scripts (MES) has hosted The Drug Trend Symposium, a three-day healthcare thought leadership event, for the last nine years, and in May 2012 at Disney’s Yacht & Beach Club Resort in Orlando, FL, the brand hosted more than 800 benefit and compensation managers, corporate medical directors and corporate pharmacy directors in order to demonstrate...