Case Study Archive - Page 260 of 332 - Event Marketer
Alienware Launch Event Features Gaming Battles
Alienware fans are no strangers to gaming. Active gamers play video games a few times a week and have additional interests around computing, music and creative production. The Alienware Landing Tour tapped into these interests in eight markets, showcasing the power of its newest gaming system, the X51, and its creative functions that gamers can...
Microsoft Deploys an Interactive ‘MultiWall’ at CeBIT
CeBIT is one of the largest consumer electronics exhibitions in the world, and Microsoft is always looking for innovative and exciting ways to present new products to attending media and potential customers. For last year’s show, the brand’s German branch, Microsoft Deutschland GmbH, deployed the MultiWall to inspire excitement for its new Windows 8 operating...
Polaris Rewards Riders with Off-Roading Extravaganza
Camp RZR was a three-day off-roading mecca for RZR owners and their families that took place in the desert of Glamis, CA, where riders could experience miles of open sand and Polaris hospitality at its best—along with a big, roaring thank you from the brand. The extravaganza, which kicked off with a Halloween night trick-or-treat,...
Bud Light Partnership Puts Music Fans First
Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first” in the music event space. Live streaming of the music events brought the excitement to...