Case Study Archive - Page 216 of 332 - Event Marketer
Blizzard Releases StarCraft II in a Gamer’s Theme Park
The official unveiling of StarCraft II by Blizzard Entertainment needed to live up to the excitement surrounding its much-anticipated release. At the 2007 Blizzard Worldwide Invitational, the stage was set for a memorable debut. The event was designed like an indoor amusement park with different themed areas set up for gamers to explore. The StarCraft...
Best Buy Launches Guitar Hero III with Midnight VIP Parties
For its Guitar Hero III Launch, Best Buy was thinking big. From a charity component and midnight openings to a VIP party—it was on. The festivities were kicked off with midnight openings at stores across the country, giving consumers a chance to play the game on custom kiosks prior to release. The midnight opening at the...
Budweiser Sends Dudes on a Man Camp Excursion
Ah, Bud Camp. The two-month Canadian on-premise program that gave away the ultimate man-cation—a magical wilderness excursion where men could be men, beef could be consumed in mass quantities and for two thrilling days, dudes could do everything their wives and girlfriends wouldn’t let them do at home. More than 16,000 consumers signed up, 225...
Warner Bros. Activates a ‘300’ Ancient World in Petco Park
It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level...