Archives: Case Study

ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary media event would do. “We wanted to create an event that got our talent, guests and the press to experience […]

Looking to draw greater attention to its listing on NASDAQ, Cisco held the first-ever virtual opening bell ceremony. To kick off trading one day last August, Cisco employees “rang” the stock market’s opening bell via webcast from the company’s headquarters in San Jose, CA. To make it happen, a highly secure IP network was set […]

Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson […]

To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game […]

When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call […]