Archives: Case Study

For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the […]

Do you know where cranberries come from? The folks at Ocean Spray think probably not, so to offer consumers an up-close-and-personal look at how the tart red berries are grown and harvested, the company last fall created cranberry bogs outside of 142 Kroger stores in four cities—Cincinnati, Dallas, Denver and Houston. “We previously had set […]

Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day, […]

Bringing its brand back to life after a financially shaky 2007, Delta Air Lines pampered the New York City market with Sky360 for six weeks in October, giving the public a taste for its new in-flight offerings in 3,800 square feet of sleek space. Delta street teams distributed promo cards with the week’s events to create […]

Some hotels are grand, like the Ritz. Some are historic, like the Taj Mahal. But there’s one that just seemed to pop up out of nowhere—the funky, fun and totally on-brand Stoli Hotel, a marketing experience that captured the authenticity and heritage of this Russian vodka and made it relevant to young, hip connoisseurs of […]