Archives: Case Study

The fans were already lined up at 5 a.m., waiting in sweaty anticipation for the stroke of midnight when they could be the first to get their hands on the last installment in the Halo trilogy, Halo 3. What hard-core fans didn’t know (other than what life was like outside their parents’ basement) is that […]

To strengthen the relationship between the Asian media and Chevrolet Thailand, GM hosted 150 members of the media at The Chevrolet Captiva Media Ride and Drive, an off-road adventure through Kanjanaburi province in western Thailand. To keep event attendees intrigued, all media were instructed to meet at the main railway station called Hualampong Station without […]

When Dell introduced the Inspiron notebook series and XPS desktop, it created buzz in the realm of retail. It partnered with the Macy’s Department Store in Herald Square, New York City, to host a fashion show, one-on-one press conference and interactive Dell product area. Dell’s goal was to focus on unique design and personalized service […]

When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists, whose opinions and articles can make or break a company’s reputation. So, it invited 400 technical and lifestyle writers from 24 […]

In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long, multi-brand activation hundreds of consumers showed their cooking prowess at auditions held inside supermarkets and at festivals in the hopes of becoming one of two finalists […]