Case Study Archive - Page 151 of 332 - Event Marketer
HP Uses Virtual to Engage its Global Customers
HP has the daunting task of marketing to millions of customers in 170 countries. So two years ago, the high-tech giant started laying the foundation for a customized virtual events platform that would address the fast-changing needs of its Web 2.0 customers and provide the brand with a marketing tool that could engage its global...
Cisco Takes Global Sales Meeting Virtual for First Time in 20 Years
Virtual events are one of the fastest growing platforms in the event industry. Yet despite their slick graphics, 3D environments and high-tech appeal, the pervasive question remains: How do you engage with attendees if you can’t see, touch or talk to them? When Cisco Systems in 2009 set out to save costs by taking its...
Cisco’s Foray into Hybrid Events Changes Industry Forever
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in...
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...