Archives: Case Study

Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour hit 20 Lane retailers fall 2008 and visited another 90 in 2009 in a 1,000 square-foot trailer that took some of the stress out of those decisions. The big rig showcased Lane’s […]

Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it […]

Most brands build mobile tours with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. Their unique challenge is to make sure that the mobile tour’s interior and exterior environments stand up to the show’s set designs. Beware if you plan to cut corners: […]

One of the pioneers of mobile marketing returned to the discipline it helped define with an all-new mobile tour it rolled out in 2009 and was set to hit 24 markets by the end of October that year. Thanks to its success, the brand extended the tour for six more weeks after that to hit […]

When interactive learning technology provider Promethean saw trade-show attendance drop in 2009, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. It travels in […]