Archives: Case Study

Nike hit jogging paths all over New York City from August to October 2009 in order to expand its already popular Human Race in New York to include more female runners and boost membership in its Nike+ community. The brand enlisted 250 athletes for a run across the Brooklyn Bridge at sunset and invaded New […]

Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program. […]

More and more, companies are adapting a live + virtual hybrid model for events, which allows them to expand their reach to people online who can’t make it to the live event. GE Healthcare successfully entered the space with rsna.gehealthcare.com, to complement its physical presence at the RSNA 2009 annual convention in Chicago. The virtual […]

To launch the XenDesktop to a worldwide audience, including customers and partners, and in order to reach the broadest audience possible with simultaneous impact and cost efficiency, Citrix looked to a virtual environment, or two. It produced two virtual events spaced one week apart to deliver targeted information to two distinct audiences: Citrix partners and […]

To encourage innovative thinking and ideas among its employees around real-world Boehringer Ingelheim issues, the brand launched the “BI Collaboratory,” a month-long online competition using a custom social networking platform designed to generate employee interaction. Inside the virtual space, teams worked together to develop and present a proposal for an innovative solution for the brand. […]