Archives: Case Study

Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand stepped out of Sears stores and into a former art gallery it transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences […]

Anyone who has ever targeted action sports enthusiasts knows how hard it can be to get their attention. You have to present a pretty tempting offer to lure them away from the adrenaline highs they get riding their surfboards, snowboards and BMX bikes. You also have to appeal to their counterculture sensibilities—these are the people, […]

Year after year, TV ads try to sell the benefits of one paper towel over another. And year after year, those ads fail to deliver the one thing that can cause a consumer to pick a particular brand over a lower price point: relevant, memorable hands-on experiences. P&G’s Bounty brand broke the mold and ventured […]

Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in […]

One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the […]