Microsoft Archives - Page 8 of 8 - Event Marketer
Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers
Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...
Microsoft Lets an Infographic Wall do the Talking
The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter,...
Attendees Digitally Schmooze Before Microsoft Forum
The Worldwide Partner Conference (WPC) is the premier, annual event for Microsoft’s Partner Network. Through keynote addresses, sessions and networking events, partners have the opportunity to hear Microsoft’s vision for the year, learn industry trends and best practices, meet with Microsoft representatives and—hopefully—form profitable connections with one another. The goal for this year was to...