Brand: Microsoft

When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail […]

The E3 Xbox 360 Media Briefing is an annual event that gives over 3,500 industry influencers a sneak peek into what’s next for the ubiquitous gaming and entertainment system. This year’s event featured Microsoft executives sharing the stage with top executives from Ubisoft and Electronic Arts, as well as 16 live demos, presented by 38 […]

CeBIT is one of the largest consumer electronics exhibitions in the world, and Microsoft is always looking for innovative and exciting ways to present new products to attending media and potential customers. For last year’s show, the brand’s German branch, Microsoft Deutschland GmbH, deployed the MultiWall to inspire excitement for its new Windows 8 operating […]

Google may still hold the top spot among search engines, but Microsoft’s Bing is hot on its heels thanks to some clever integrated marketing designed to give the brand cachet among the cool kids and social currency where it lives—online. One of the coolest deployments happened in March at South by Southwest in Austin at […]

Microsoft is synonymous with technology. So the technology used for the brand’s Times Square takeover for its Windows 8 launch in October 2012, was understandably awesome. To introduce consumers and the press to the new operating system, for three days, on 39 screens, Windows 8 took over New York City’s most iconic intersection. Windows 8 […]