Brand: Microsoft

Microsoft hooked up with Jack Morton to introduce business travelers to its Tablet PC—inside airports. With the ambitious goal of physically connecting with 100,000 people, immersions were set up inside airports in seven markets. Kiosks were staffed by teams of three who engaged business travelers in terminals, let them test the Tablet, and answered questions. […]

If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages, transforming the space into a large-scale destination for celebrities, tastemakers and the media. From the exterior approach to the […]

The fans were already lined up at 5 a.m., waiting in sweaty anticipation for the stroke of midnight when they could be the first to get their hands on the last installment in the Halo trilogy, Halo 3. What hard-core fans didn’t know (other than what life was like outside their parents’ basement) is that […]

To reinforce its commitment to its 5,000-plus worldwide partners, Microsoft held a four-day conference at the Minneapolis Convention Center with keynotes from top executives, 130-plus breakout sessions, hundreds of hands-on labs and demos, networking opportunities  and awards ceremonies. Each morning, the first keynote addresses were kicked off with high-energy video presentations and live music that […]

Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC, […]