Brand: Microsoft

How do you impress the world’s most experienced technology companies with your event technology? For Microsoft’s Worldwide Partner Conference, it was all in the wrist. RFID wristbands served as the centerpiece of an event-wide strategy that was designed to facilitate networking, enhance the on-site experience and fuel collaboration among Microsoft’s U.S. partner eco-system. The bands […]

To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on consumer experiences. Guests who passed near the footprint were encouraged to have “More Fun Today” by getting their […]

Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to […]

Microsoft set off across Canada for the month of November to win over gamers, hype the Xbox One console and prove its dominance over the PlayStation 4. The tour traveled to Montreal, Toronto and Vancouver in a converted shipping container-turned Xbox One Source vehicle that when dormant looked just like the console, but transformed into […]

For its E3 2014 media briefing presentation, Xbox staged an epic stage experience. An 80-foot center LED screen featured massive moving semi-transparent scenic doors that opened and closed to accommodate game trailers and demos. Three more LED screens stood angled to the floor as backgrounds for satellite multi-player demos and presenters. The show featured over […]