Author archive for Rachel Boucher
Three Insights from Jamba on Sweet and Strategic Street Team Campaigns
There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams to use for the brand’s $1 smoothie deal on National Smoothie Day, June 21. The Blended for Everyone campaign, a follow-up to the brand’s 2024 repositioning, Hello Sunshine,...
10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo
On the agenda: trade show strategy for 2025, engagement tactics, budget (and tariffs impacts) and "intentional design."
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to...
What’s Your Event Vibe? Inside a Low-key Fujifilm Launch
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles for an official launch event for the new X half digital camera. The X Summit Experience on May 22 featured a lush, social-friendly space where demos, community and...