Author archive for Kait Shea
Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series
It may not be quite what you pictured, but the return of events is finally on the horizon. Beginning June 25, in partnership with IMAX and AT&T, Tribeca Enterprises will deliver a live event series at drive-in theaters nationwide dubbed “Tribeca Drive-In.” The summer drive-in series will roll out in markets across the country throughout...
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took...
How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array of live experiences to promote them. To differentiate itself from its competitors based on the ingredients in its sugar-free drinks, which include electrolytes, coenzyme Q10,...
The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value of the experiential discipline. As we all await the return of live events and pivot into digital, let’s take a moment to bask in the power of live. Event profs examine experiential marketing’s grip on the marketing mix To say...