Author archive for Kait Shea
Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup
Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the world’s preeminent soccer tournament. This year’s competition, taking place June 14 through July 15 across 12 stadiums in Russia, is another one for the books with “football” enthusiasts across the globe coming together to celebrate their teams and the sport...
Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks
Think of the quintessential country music festival and chances are, pickup trucks quickly come to mind. It’s a notion not lost on Chevrolet, which touted its new Colorado ZR2 off-road truck at the “Boots On Stage 3rd Annual Shindig, In The Desert.” The exclusive event, which aligned with Stagecoach Festival and took place in nearby...
Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to summon those sentiments with events that evoke a strong sense of nostalgia. Millennials in particular tend to revel in the “good old days,” and from timeless board games to classic...
adidas Re-Creates the Iconic Venice Pavilion to Celebrate Skateboarding Culture and Street Art
There was a time not so long ago when street art and graffiti were viewed not as art forms, but as vandalism. Flash-forward to today, and those same mediums are celebrated as part of the fabric of pop culture. So when adidas Skateboarding, a brand known for its roots in street culture, got the opportunity...