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B-to-C EventsThe Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Welcome to the world of "granfluencers," a collection of senior social media stars that have absolutely no time for your ageist attitude.
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B-to-B EventsQ&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American Express offered traditional panels, breakouts and main stage presentations at New York City’s Javits Center. But it was the luxury lifestyle touchpoints as much as the educational content that Amex attributes to the success of the event. Of course, success […]
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B-to-B EventsAmex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints
When American Express launched its free Business Class Live conference a decade ago, the goal was to help small companies do more business by democratizing business education. Flash forward to 2022 and that original objective remains steadfast, but the event strategy has evolved with the times. For the 10th installment on July 20 at the […]
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B-to-C EventsHow Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental […]
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B-to-C EventsTaco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a […]