Kait Shea

For Coca-Cola, the “real magic” of global tentpole events like the FIFA Men’s World Cup lies in the opportunity to bring people together for simple moments of connection. The beverage giant has been an official sponsor of the tournament, which attracts billions of viewers, since 1978. And ahead of this year’s event, the brand launched […]

Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.

There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into […]

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year […]