Author archive for Juanita Chavarro Arias
Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., offers a hub of tailored editorial, video and professional development content—including inspiring stories, industry insights, job postings and entrepreneurial resources—as well as a platform for partners to connect with motivated and career-driven...
Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns
Your monthly event sustainability update Strong sustainability programs include activities your brand can talk about—and promote. A shining example (and the 2023 Grand Ex award winner), Reddit donated its CES exhibit walls to Habitat for Humanity post-show, and then at Cannes Lions, opted to forgo swag giveaways in favor of its Karma Kash initiative, through...
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.
Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile
For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He went from the Air Force to biology to retail to now associate events manager at T-Mobile. In this interview, Mahusay dives into how he got his foot in the door at corporate and discovered a passion for creating events that...