Author archive for Juanita Chavarro Arias

December 13, 2022

Deadfellaz Connects its NFT Community IRL through DeadZone LA

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow...

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December 13, 2022

Meta Boost Small Business Studios Engage Entrepreneurs with Hands-on Workshops and Expert Support

The pandemic pushed many businesses online into uncharted virtual spaces, and understanding how to effectively navigate digital and social platforms didn’t happen overnight. In 2021, Meta’s Good Ideas Exchange identified content creation and creative strategy among the top pain points for business owners. Inspired by these findings, Meta launched a five-city tour offering hands-on workshops,...

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October 27, 2022

Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup

The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second...

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October 17, 2022

Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere

Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...

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